Presentation Information

The International Code as a Living Document: The Latest on Digital Marketing

• Speaker: Maryse Arendt , IBCLC, BScED (Bachelor Educational Sciences)
• Presentation Type:
• Duration: 60 Mins
• Credits: 1 CERP, 1 Nursing CEU, 1 CME, 0.1 Midwifery CEU

Abstract:

In the 44 years since its adoption, the Code was updated by 20 subsequent resolution or decisions to include new products, to better protect mothers and babies and to adapt to the changing world of marketing. This presentation will highlight the extensive work done in the past years to look into the power of digital marketing, the different types of digital marketing and its potential impact on breastfeeding. Digital marketing has become the dominant form of marketing in many countries. It targets mothers through personal data collected with algorithms. Digital marketing is extremely effective and often not recognizable as advertising and it still goes below the radar of regulators in many countries. The lecture will include the newest information of the 2025 deliberations among members states to adopt a guidance on regulatory measures aimed at restricting digital marketing of breastmilk substitutes.